Hello,

I go by Archi, and I’m from the southern part of India.

My design journey began during my undergraduate studies in Lifestyle Accessory Design, where I explored diverse industries such as jewelry, bags, eyewear, home decor, and games. This experience gave me a deep understanding of different design processes, trend research, packaging design, and key software skills.

Recently, I completed my Master’s degree in Design Management, where I expanded my focus to design thinking, innovation management, and strategic problem-solving. I specialize in using frameworks to simplify complexity, applying research methodologies, and taking a user-centric approach to defining and solving challenges. I have worked on projects across e-commerce, finance and consulting, home improvement, and tourism, gaining hands-on experience aligning business goals with customer needs.

Through this journey, I’ve developed a strong passion for the ever-evolving world of design, where constant innovation meets real human needs. My goal is to create trustworthy, engaging, and solution-driven designs, services, and experiences that help brands grow while improving user interactions.

Core Qualities

Strategic

I balance consumer needs with logical, well-researched solutions to create impactful designs. By aligning business goals with user expectations, I ensure sustainable and effective outcomes.

Adaptive

My curiosity drives me to adapt quickly to new challenges, industries, and evolving consumer behaviors, allowing me to navigate change with ease.

Collaborative

I thrive in diverse teams, valuing different perspectives to effectively align creative vision with business objectives.

Holistic

I take a comprehensive approach to research, identifying patterns and insights that inform strategic decisions and contribute to long-term business success.

Design Thinking

I apply design thinking methodologies to analyze complex problems, define key challenges, and develop user-centric solutions that drive innovation and meaningful experiences.

Visualizer

I bring fresh perspectives to design-driven solutions, simplifying complex structures through visualization and aesthetics to create meaningful and impactful experiences

Beyond Design..

Outside my professional life, I love baking and experimenting with new recipes, always searching for new flavors and techniques to try.

Traveling and immersing myself in different cultures brings me joy, allowing me to experience new perspectives, traditions, and cuisines.

I’m also an avid reader, especially of fantasy books, where I can escape into worlds where imagination knows no bounds.

When I’m not working or exploring new places, I cherish spending time with my two dogs, Mellow and Pepper — whether it’s grooming them, playing in the backyard, or simply enjoying their company. They’re a big part of my everyday happiness.